YouTube has added custom feeds to the Home page: instead of scrolling one feed chosen for you, you describe what you want to see in your own words, and YouTube builds a feed around it. The feature is rolling out in the United States first, on mobile and desktop, and the limits are simple: up to 3 active custom feeds without Premium, up to 8 with Premium. Here is how it works, what else changed on Home, and what YouTube has not said.
How do custom feeds work?
TeamYouTube’s announcement post describes it in one line: build custom feeds by describing what you want to see in your own words. Tap “+” at the top of your Home feed and describe the topic, channels, or vibe you are looking for. The announcement’s own example prompt is “help me unwind after work with guided meditations under 10 minutes”, and the result is a new feed tailored to those interests.
Your custom feeds are saved at the top of your screen so you can jump back into them whenever you want. To switch things up, tap the prompt box at the top of an existing feed to change the text. Feeds created on mobile sync to desktop when you are signed into the same Google account, so a feed built on your phone is waiting on your computer too.
What else changed on Home?
Custom feeds arrive with a redesigned mobile Home top bar. Subscriptions moves from the bottom navigation bar to the top of the Home tab, renamed “Subs”. Three standard feeds sit at the top of Home alongside your customs: Live, Music, and Movies & TV, with Movies & TV appearing only for viewers with active paid subscriptions. The table below is our own summary of the announcement, not YouTube’s table.
| Home element | Before | Now |
|---|---|---|
| Subscriptions | Bottom navigation bar | Top of Home tab, renamed “Subs” |
| Standard feeds | One Home feed | Live, Music, and Movies & TV at the top |
| Custom feeds | Did not exist | Built from your own prompt, saved at the top |
| Feed limit | Not applicable | 3 active without Premium, 8 with Premium |
Who can use custom feeds right now?
The announcement post describes the rollout as mobile and desktop, in English, to US-based, signed-in viewers aged 13 or older with search history enabled. Press reports date the rollout to 22 October 2026 and describe it as US only at launch. No non-US rollout date has been announced, so creators outside the US should not write a launch date into their plans yet.
For creators, the honest read is narrow. Custom feeds change how viewers find videos, but YouTube’s announcement says nothing about whether views watched through a custom feed count differently toward watch time or monetization, and nothing about any effect on a channel’s views or revenue. Press outlets have speculated about tracking those effects, but that is press speculation, not YouTube’s statement. The feed is a discovery surface for viewers; it is not a creator tool with published performance rules.
What YouTube has not said
Three press claims do not appear in the announcement post itself, and this article does not present them as YouTube’s words. Some press coverage cites a Help Center article for a 30-day expiry of prompts without activity; the announcement post says nothing about prompt expiry. Some coverage mentions tablet availability; the post says nothing about tablets. And some coverage discusses whether custom-feed views count toward creators’ totals; the post says nothing about that either. If any of those three points matter to you, treat them as unverified until YouTube states them directly. For the mechanics of discovery itself, including how recommendations rank videos, see our guide on getting more YouTube views.
How many custom feeds can I save?
Up to 3 active custom feeds without a YouTube Premium account, and up to 8 with Premium, per TeamYouTube’s announcement post.
Are custom feeds available outside the US?
Not at launch, per press reports of the announcement. The rollout described in the post is US-based, signed-in viewers aged 13 or older, in English, with search history enabled. No non-US date has been announced.
Do custom feeds work on desktop?
Yes. The announcement describes the rollout on mobile and desktop, and feeds created on mobile sync to desktop when signed into the same Google account.
Do custom feeds expire after 30 days?
That claim appears in some press coverage citing a Help Center article, but it does not appear in TeamYouTube’s announcement post itself. Treat it as unverified until YouTube states it directly.
Sources: TeamYouTube announcement post, New ways to explore YouTube from your Home page (page verified in browser 28 October 2026; post by Dave, TeamYouTube). Rollout date 22 October 2026 per press reports of the announcement: Mezha, EconoTimes. Internal reading: Get More YouTube Views. Last verified: 28 October 2026.
